Watch these videos:
The company website has more information and a wide range of examples
Reflect using these activities:
(a) Read in chapter 17 about models of open innovation:
- Creative bazaar
- Jam Central
- Mod station
Carry out research to find examples of open innovation practices and try to classify against the models
(b) Research to prepare a short presentation which discusses (with examples) the strengths and weaknesses of taking a more open approach. For example, open innovation spreads the net more widely to find ideas – but it also raises big problems around intellectual property protection.
Present the results in the form of a table contrasting the two.