Module 3: Innovation strategy

The key theme here is that successful innovation needs a clear strategy, a roadmap for change. To explore this, use some of the following resources:

Chapter 2 Strategic innovation management

Activity to help your reflect on how innovation creates strategic advantage

Video of John Bessant talking about innovation strategy and the 4P’s approach

Description of the 4P’s tool for exploring innovation space

Online quiz to explore the 4P’s concept

Video showing application of 4P’s approach to developing innovation strategy for a simple business

Video of Professor Joe Tidd talking about developing an innovation strategy

Activity to help you reflect on different innovation strategies in use

Video of Joe Tidd talking about different innovation strategies in Apple and Android

Case study of long-term success through a strategic approach based on developing capabilities






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