Accelerating diffusion of innovation

Innovation pulse 1: Accelerating diffusion

It’s easy to fall into the trap of thinking that once an innovation has been developed that’s the end of the story. In reality it’s just the start of a long journey towards persuading people to adopt it – and sometimes the best ideas don’t make the grade in terms if wider acceptance! The good news is that we have learned quite a lot about adoption and diffusion and can make use of it in some helpful frameworks.

This TCI-Pulse looks at the question and offers a tool and a related activity; you can find them here:

And if you want to try the ideas out on a case study try looking at the ‘Better Place’ example and associated questions……